As Totem, in Hinsdale, gears-up to present its Chicago Designer Showcase this weekend (October 2nd through the 4th) featuring cutting edge designs by local emerging talent, we’d love to introduce its fabulous owner Rhodeshia Nelson.

Rho, as her friends call her, is an entrepreness that loves fashion and she’s created a spirited boutique that women of Chicagoland crave! While she will never complain about dressing herself in gorgeous clothing, Rho’s true passion has always been helping others look and feel their best in clothes that embody who they are. In 2005, Rho followed her dreams, ran with that passion, and opened Totem. CRAVE Chicago is thrilled to feature Rho in our first edition CRAVE Chicago guide, and we think you’d like to get to know her too:

People may be surprised to know…
I have a degree in Electrical Engineering. After working in Corporate America for several years, I decided to solve complex equations of a different kind.

What or who inspired you to start your business?
For years, my friends would ask me for fashion advice when putting outfits together for various occasions. I discovered that I LOVED shopping for and dressing other people, and so began the dream of Totem.

What is your indulgence?
Shoes. I have a separate closet just for my shoes, and I’m constantly adding to my collection. You can’t have the perfect dress without the perfect pair of shoes.

Where is your favorite place to go with your girlfriends?
After work, the girls and I like to swing by Vie for one of their yummy cocktails and appetizers. The real key for me is good company, good atmosphere and good wine and I’m happy.